Joining exhibitions and fairs can do wonders for your business. You can increase chances of onsite sales and also promote your brand in a place where the target audience is already present. But it is not an easy task to do. You may need to do some preparations to ensure the success of your event participation.
Follow these tips and your exhibition preparation would be a breeze:
- Make some research
The first move that you need to do is to make a research on a couple of things about your upcoming exhibition. Doing some research would make you fully prepared for your upcoming fair event. Do some competitor scan and know what the exhibition is all about. You need to determine if the fair is related to the industry you are in. You may also need to weigh in the pros and cons of joining.
A lot of participants commit the same mistake of joining an exhibition event that is not suitable for them. Joining the wrong one will cost you money and all your efforts will be put to waste.
- Meet with your contractor
Once you find the exhibition event to participate in, you can now start meeting prospective exhibitions companies in Dubai to talk about the design of the booth. Be sure to bring in the important details to the meeting like the date and venue of the event, the specs (size, dimension, etc.), pegs and references. You may also list down what you want with the design.
Also, do not forget to discuss the timeline and the cost. It is important that these matters will be discussed upon the initial meeting so you can agree on the terms in the earliest time possible.
- Train your sales force
Having a rocking booth is not enough, you need a competent staff to man and engage the customers. Be sure that the staff that you will be bringing with you are briefed about the company and the products and services. You may also need to train him on how to handle potential customers and engage booth visitors to make them like the product and increase the chances of buying or subscribing to your services.
Remember that your sales force will be the front liners of the company, so it is a must that you train them well.
- Create a checklist
Organizing a booth can be overwhelming and you need to mind a lot of things. To ensure that you will not miss a thing, you need to create a checklist. List down everything that you need to do and all the things you need to accomplish it. You can also add a date to ensure that you are guided in terms of the timeline.
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